![]() Now onto the big question, how do I get started creating one? Start with the end in mind ![]() To get started, let’s look at a good explainer video example. Now, all of that can sound a little intimidating but don’t worry, in the rest of this post, we’ll walk through what makes a high-quality explainer video. They are often displayed on landing pages, in emails and more commonly, as ads on YouTube. Of course, attention is a hot commodity, which means most explainers have high production value and a clear call-to-action. The explainer style of video is designed to grab people’s attention. Successful ones are concise, focused and have a very specific purpose: to communicate the value of your product in the shortest amount of time. ![]() Think of an explainer video as the modern day elevator pitch for a company’s product or service.
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